Outlook 2007: HTML und CSS in eMails

Posted on September 24th, 2007 von Matthias Kastner

Man lernt nie aus und heute habe ich gelernt: Outlook 2007 fehlt die Fähigkeit, auf CSS basierende HTML-eMails korrekt anzuzeigen. Denn seit Outlook 2007 gibt es eine gravierende Neuerung hinsichtlich der verwendeten Rendering-Engine: An Stelle des Internet Explorers werden die HTML-eMails über Microsofts Word 2007 dargestellt.

Was bedeutet das für die Erstellung von Newslettern? Angesichts der Verbreitung von Outlook sollten folgende drei Punkte unbedingt berücksichtigt werden:

  • für die Positionierung: Back to Tabellenlayouts
  • keine Formulare einbinden
  • keine Hintergrundbilder verwenden

Detailliertere Infos zum Thema habe ich hier gefunden:

Filed under: eMail-Marketing

One Response to “Outlook 2007: HTML und CSS in eMails”

  1. Insider Tool, on Dezember 1st, 2008 at 09:43 Said:

    Um richtiges Email Marketing zu betreiben kommt man am Autoresponder nicht vorbei. Für alle die dieses Tool noch nicht kennen….Es handelt sich hierbei um ein Automatisch gesteuertes Email Programm das Zeitgesteuert den Emailverkehr regelt. Ein Beispiel….. Ein Kunde macht eine Anfrage in Ihren Onlineshop und Sie sind gerade im Urlaub und können diese Frage nicht beantworten. Der Autoresponder schickt dem Kunden eine von Ihnen vorher erstellte Nachricht und dieser meint das er weiterhin betreut wird. Auch als Kundenbindung wird dieses Tool gerne eingesetzt, da sie über einen gewissen Zeitraum immer wieder vorgefertigte Mails als Werbung zusenden können. es gibt einige Serviceanbieter solcher Autoresponders und auch günstige Kauflösungen.

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