Google AdWords - Ein Leitfaden für Einsteiger

Posted on November 29th, 2007 von Matthias Kastner

Google Adwords ist ein sehr mächtiges Instrument, um die Besucherzahl einer Website oder eines Onlineshops wirkungsvoll zu erhöhen, und zwar auch dann, wenn mit SEO “echte” gute Positionen in den regulären (d.h. nicht bei Google gekauften) Suchergebnissen erreicht werden. Kampagnen können sehr zielgerichtet durchgeführt und im Verlauf kontrolliert optimiert werden. Die Kosten sind dabei nutzungsabhängig und einfach budgetierbar.

Auf die wichtigsten Fragen zum Thema Google Adwords wird im Beitrag “Suchmaschinen-Marketing mit Google Adwords - Ohne Agentur Text-Anzeigen schalten” auf shopanbieter.de eingegangen:

  • Wie starte ich eine Kampagne?
  • Wie erstelle ich eine Anzeige?
  • Wie bestimme und kontrolliere ich mein Budget?
  • Wie kontrolliere ich den Erfolg meiner Kampagne?
  • Welche Möglichkeiten zur Optimierung gibt es?

Zum Artikel: shopanbieter.de

Infos zu Google AdWords: adwords.google.de

 

Filed under: Anleitungen und Tipps, Google

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