Bedeutung von Gütesiegeln in Onlineshops

Posted on Mai 29th, 2008 von Matthias Kastner

Für 63,3% der Onlineshopper spielen Gütesiegel eine große Rolle und werden für “wichtig” oder “sehr wichtig” gehalten, so ist bei ZDNet zu lesen. Einer Umfrage nach hilft ein Gütesiegel vor allem dann Unsicherheiten bei der Kaufentscheidung zu nehmen, wenn der Onlineshop

  • nicht seriös genug erscheint
  • dem Internetbesucher noch unbekannt ist
  • seinen Sitz im Ausland hat
  • Waren anbietet, die extrem günstig sind.

Männer sind dabei etwas misstrauischer als Frauen: 67,1% der Männer legen großen Wert auf eine Gütesiegel, bei den Frauen sind es 59,2%. Trusted Shops gehört dabei zu den bekanntesten Gütesiegeln für Onlineshops.

Quelle: ZDNet - “Umfrage: Gütesiegel sind für Onlineshopper sehr wichtig”

 

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