Aufbau eines Onlineshops: Die 10 häufigsten Fehler

Posted on Juni 28th, 2008 von Matthias Kastner

Für alle, die mit einem eigenen Onlineshop in den E-Commerce starten wollen, hat Peter Höschl auf Computer Reseller News die 10 häufigsten Fehler in der Startphase erläutert und Tipps zur Vermeidung angeführt. Zu den 10 Top-Fehlern gehören:

1. Unterschätzter Aufwand beim Aufbau des Onlineshops
2. Falsches Produktsortiment und schlechte Strategie
3. Im Businessplan fehlen wichtige Budgets
4. Marketing-Strategie fehlt oder kommt zu spät
5. Kein Marketing-Controlling
6. Shopsystemwahl ohne Skalierfähigkeit
7. Untaugliches Shop-Layout und schlechte Usability
8. “Abschreckende” Bezahlmethoden
9. Vernachlässigung der Backoffice-Abläufe und Logistik
10. Fehler im juristischen Bereich

Zum kompletten Artikel: Die zehn Top-Fehler beim Aufbau eines Onlineshops

Filed under: Anleitungen und Tipps, Onlineshops

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