Google Keyword-Tool mit neuer Benutzeroberfläche

Posted on April 30th, 2010 von Matthias Kastner

Das Google-Keyword-Tool zeigt sich seit heute Nachmittag offiziell mit einer neuen Benutzeroberfläche. Damit einher gehen zusätzliche Eingabemöglichkeiten, Selektionen und Funktionen, die noch relevantere Traffic-Schätzungen bringen sollen. Bereits im November letzten Jahres war die Beta-Version online gegangen.
Gerade zufällig entdeckt werde ich mir das einmal genauer anschauen.
Via Inside AdWords Blog

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Filed under: IT-Markt, SEM und SEO, Google

city-map zu Besuch auf Online Marketing Trends in Hamburg

Posted on April 21st, 2010 von Matthias Kastner

Zum ersten Mal werden drei Kollegen und ich am Dialogforum “Online Marketing Trends” am 18. Mai 2010 in Hamburg teilnehmen. Von 8:30 Uhr an wird es Vorträge zu folgenden Themen geben:

Markenverhalten im Social Web
SEO Trends 2010
Abheben mit der SEO-Offensive: Suchmaschinenoptimierung 2010
Neueste Trends der User-Experience-Forschung
Online Research und Marketing
Steigern Sie Ihren Absatz und Markenwert durch cleveres Audio […]

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Filed under: IT-Markt, city-map, SEM und SEO, eMail-Marketing, Google, Termine

suchradar Ausgabe 19 ist erschienen

Posted on September 1st, 2009 von Matthias Kastner

 
Ich habe noch nicht rein geschaut, aber ein Blick lohnt sich eigentlich immer:
Titelthema “Interne Verlinkung”:

PageRank Sculpting 2.0: Was kommt nach dem Nofollow?
Interne Verlinkung optimieren: Auswege aus dem Gießkannenprinzip

Außerdem:

Bid Management im Test: intelliAd
Google AdWords Werkstatt: Unauffällig auffallen
Neue Urteile zu Preisangaben im Internet
Widgets in Action: Ein Interview mit Widjet
Social-Bookmark-Button-Dienste im Test
Angetestet: SEOlytics
SEO für mehrere Sprachen und Länder

Kostenfrei […]

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Filed under: IT-Markt, SEM und SEO, Anleitungen und Tipps, Google

Google-Suchergebnisse im Ausland prüfen

Posted on Mai 30th, 2009 von Matthias Kastner

Wie Google-Suchergebnisse in anderen Ländern ausschauen, lässt sich sehr einfach über zwei Wege ermitteln:
1. Die webbasierte Möglichkeit von oyoy.eu: Die entsprechendenden Eingabeboxen sind leider erst ganz am Ende der Seite zu finden. Praktisch: Hier können auch zwei Ergebnisslisten aus unterschiedlichen Ländern übersichtlich gegenübergestellt werden.

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Filed under: SEM und SEO, Webanalyse, Anleitungen und Tipps, Google

Suchradar-Ausgabe Nr. 14

Posted on Oktober 30th, 2008 von Matthias Kastner

Seit gestern steht die  neue suchradar-Ausgabe 14 zum Download bereit. Die Themen im Überblick:

So arbeitet ein SEO: Drei SEOs gewähren Einblick in ihre Arbeit
Latent Semantic Optimization (LSO): Finetuning für Inhalte
Urheberrecht im Internet - Oder: Warum darf Google Bilder klauen?
Video SEO: Suchmaschinen-Optimierung für Video-Inhalte
 Suchradar Q&A: Indexierung, dynamische und statische URLs
Google AdWords-Werkstatt: Neuigkeiten bei AdWords

Via Newsletter, zu […]

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Filed under: IT-Markt, SEM und SEO, Anleitungen und Tipps, Google

Googeln wie anno 2001

Posted on Oktober 11th, 2008 von Matthias Kastner

Wenig nützlich aber irgendwie krass und  interessant: Hier erhält man Suchergebnisse von Google aus dem Jahr 2001. Das Google-Logo sah damals schon etwas billig aus!
Via e-commerce-blogger.de

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Filed under: IT-Markt, Lachhaft, Google

Google AdWords: Dynamic Keyword Insertion

Posted on Juni 20th, 2008 von Matthias Kastner

Mittels Dynamic Keyword Insertion wird in Google Adwords-Anzeigen automatisch das Suchwort im Anzeigentext angezeigt, mit welchem der User gesucht und eine Anzeige ausgelöst hat.
Hintergrund und Vorteil
Anzeigentexte, die den Suchbegriff enthalten, weisen in der Regel besonders hohe Klickraten auf. Um nun nicht für jedes einzelne Keyword eine eigene Anzeigengruppe erstellen zu müssen, können Dynamic Keywords eingesetzt […]

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Filed under: SEM und SEO, Google

Google AdWords: Wartungsarbeiten am 7. Juni 2008

Posted on Juni 5th, 2008 von Matthias Kastner

Bei Google AdWords finden am kommenden Samstag Wartungsarbeiten statt. Nach Einloggen im AdWords-Konto erscheint folgende Meldung dazu:
Am 7. Juni 2008 ist das AdWords-System von ungefähr 19:00 bis 23:00 Berlin aufgrund von Wartungsarbeiten am System nicht verfügbar. Beachten Sie, dass die Anzeigenschaltung auch während dieser kurzen Ausfallzeit wie üblich erfolgt. Wir entschuldigen uns für eventuell entstandene […]

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Filed under: Google

Einsatz von Google Analytics: Website-Besucher müssen informiert werden

Posted on Mai 30th, 2008 von Matthias Kastner

Google selbst weist in seinen Nutzungsbedingungen zu Google Analytics in Abschnitt 8 “DATENSCHUTZ” darauf hin, dass der Internet-User in der Datenschutzerklärung einer von ihm besuchten Website über den Einsatz von Google Analytics und deren Folgen informiert werden muss. Daraus ergeben sich für den Website-Betreiber zwei Verpflichtungen, will er nicht gegen diese Nutzungsrechte von Google verstoßen:

An […]

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Filed under: Recht, Anleitungen und Tipps, Google

PageRank-Update April 2008

Posted on April 30th, 2008 von Matthias Kastner

Das dritte PageRank-Update für dieses Jahr ist gestartet, so ist bei Sistrix zu lesen. Bei Seokratie gibt es eine erste Auswertung dazu. Und es sieht so aus, als ob mein PageRank von 2 auf 3 gestiegen ist
 

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Filed under: SEM und SEO, Google

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